Rules Engine
Keyspider's rules engine gives content and search managers full control over what appears — and where — for any query. Pin a page to the top of results. Suppress outdated content. Boost a campaign page during a promotion. All without touching code or filing a developer ticket.

How it works
Define the trigger query or pattern
Rules are triggered by exact queries, wildcard patterns, or query categories. A rule for 'council rates' can target exact and partial matches.
Set the action
Choose to pin a result to position 1, boost a set of pages, bury or exclude content matching a URL pattern, or show a Best Bet card above organic results.
Results update instantly
Rules take effect immediately. No rebuild or re-index required. Preview the effect before publishing using the built-in query tester.
Use cases
Government service launches
When a new service goes live, pin it to the top of relevant queries immediately. No waiting for organic ranking signals to catch up.
Campaign and event promotion
Boost landing pages for time-sensitive campaigns. Set an expiry date so results revert automatically after the campaign ends.
Outdated content management
Bury or exclude superseded policy documents without removing them from the site. Keep search results current without breaking existing links.
Navigation shortcuts
Create Best Bets for the most common queries like 'pay bill', 'apply for permit', or 'contact us' — directing users straight to the right page every time.
Ready to give your users better answers?
AI Search, AI Assistant, and Workplace Search. Deployed in days, not months. See it live on your own content.
No credit card required · Live in 2 weeks · Cancel anytime