Synonyms
Your content uses one set of words. Your users search using another. Synonyms bridges that gap — ensuring a search for 'rubbish collection' finds the same results as 'garbage pickup', and 'rates' returns the same content as 'council tax'. No code. No re-indexing. Just configuration.
How it works
Identify vocabulary gaps from analytics
Check your zero-result queries in the analytics dashboard. Queries with no results are often vocabulary mismatches — the content exists, but users phrased it differently.
Define synonym groups
Create groups like {rates, council tax, fees, charges} or {bin collection, garbage pickup, rubbish removal}. Two-way synonyms expand all terms equally; one-way synonyms direct one term to another.
Publish and verify
Synonym rules apply instantly. Use the query tester to confirm that all terms in a group return the same results — then monitor the analytics for a drop in zero-result queries.
Use cases
Government portals
Citizens use informal terms ('rubbish', 'bin day', 'fines') while content uses formal language ('waste collection schedule', 'infringement notice'). Synonyms close the gap.
Healthcare & medical
Patients search using common names ('high blood pressure') while content uses clinical terms ('hypertension'). Synonyms ensure both groups find the same information.
E-commerce & retail
Brand names, product types, and colloquial terms vary widely by region. Synonyms handle regional language variation without duplicating content.
Ready to give your users better answers?
AI Search, AI Assistant, and Workplace Search. Deployed in days, not months. See it live on your own content.
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